Experiential
Marketing
Where strategy meets experience — creating brand moments people remember.
brand activation
Priscyluxe
Influencer Pop-Up
Tasked with creating an unforgettable luxury bag launch in less than a week, I transformed a bare venue into a full sensory brand experience.
Highlights
- Conceptualized and executed an immersive pop-up in 3 days, managing all vendor coordination — décor, DJ, food, drinks, and media.
- Designed the full brand environment, with décor inspired by the bag's patterns and materials to create visual storytelling.
- Delivered a sell-out event — the entire bag collection sold out by the end of the day.
- Achieved strong social engagement and influencer coverage, reinforcing PriscyLuxe's premium positioning.
immersive art exhibit
Narratives of
the Diaspora
Organized an immersive cultural experience that brought together art, storytelling, and community to explore the lived experiences of the global African diaspora
Highlights
- Transformed the gallery into an immersive storytelling environment that matched each artist's visual language.
- Designed flow, lighting, and spatial layout to encourage dialogue and discovery.
- Organized the full weekend event — opening night, private viewings, and sales showcase.
- Helped generate over $70,000 in art sales in just three days.
- Elevated the exhibition into a cultural experience that blended art, community, and commerce.
The exhibit invited guests to not just view art, but feel the narrative of diaspora through sensory design.
grand opening
Ebeano
Grocery Store
When Nigeria's largest grocery chain opened its second Canadian location, I led the full launch experience — from marketing to event execution.
Highlights
- Designed a full brand activation for launch day, coordinating vendors, catering, music, and décor.
- Managed media outreach — securing coverage from local outlets, and welcoming the Mayor and government officials for a live ribbon-cutting.
- Created branded shirts, packaging, and signage for staff and attendees.
- Drove record launch-day traffic and sales, with steady customer flow from open to close.
- Integrated marketing and in-person experience to position Ebeano as both a cultural hub and shopping destination.
through immersive storytelling.
community experience
Canadian Black
Business Expo
As marketing lead for the Canadian Black Chamber of Commerce, I launched the first-ever Canadian Black Expo, a landmark one-day event that brought together business, culture, and community in Toronto..
Highlights
- Spearheaded the full event strategy and execution — from vendor curation to sponsorship coordination and marketing.
- Brought in 30+ vendors from across Canada, representing Black-owned businesses across multiple sectors.
- Helped secure $70,000+ in additional government funding and sponsorships from major corporations including national banks and telecommunications firms.
- Managed a diverse marketing and operations team to execute programming, stage production, and guest logistics.
- Attracted 400+ attendees, including high-level government officials, corporate representatives, and national media.
- Delivered an event that amplified visibility for Black entrepreneurship and set the stage for annual expansion.