Digital
Content
Where creativity meets analytics. From social media campaigns to influencer partnerships and digital design, I create content that connects strategy, storytelling, and measurable results.
Influencer Campaign | Video + Analytics
Uber x
Black Business Direct
Led two consecutive influencer campaigns in partnership with Uber to promote a nationwide directory amplifying Black-owned businesses across Canada.
Highlights
- Partnered with Fortune 500 brands including Uber, H&M, BMO, and CIBC to drive awareness and funding for the Chamber’s initiatives.
- Garnered 2M+ impressions and $450K in campaign-driven funding through innovative multi-channel marketing.
- Managed influencer relations and creative production for 29 events over two years.
- Increased social media traffic by 234% by executing and analyzing multi-channel digital strategies.
- Designed and presented campaign reports highlighting influencer reach and performance analytics.
website
Soho House x
Creative Futures Collective
As part of the Soho House Creative Future Collective Mentorship Program, I designed and developed the interactive showcase website featuring participating creators and mentors.
Highlights
- Built an interactive gallery where hover effects revealed mentor bios, portfolios, and social links.
- Designed the site architecture, ensuring smooth navigation and engaging presentation.
- Collaborated with mentors to ensure the digital showcase reflected each participant’s creative voice.
web + app design
Futsal
League
Designed the UX/UI system for Rondo League, a new futsal brand merging sport, culture, and community.
Highlights
- Designed both app and website interfaces with user-first navigation and minimal visual clutter.
- Created brand-aligned color palette and iconography reflecting athletic creativity.
- Developed the information architecture for league management, player stats, and event scheduling.
- Produced the prototype used to pitch and onboard league partners.
Newsletter
Design
Developed and managed monthly newsletters and social content that connected with over 7,000 members and drove measurable engagement growth.
Highlights
- Implemented A/B testing and personalized content strategies through HubSpot.
- Increased open rates by 643% and click-through rates by 650% in one year.
- Designed and distributed newsletters and resource emails to a 7,000+ member audience.
- Created adaptable templates for consistent visual communication across digital channels.